{"id":307,"date":"2025-02-15T18:43:16","date_gmt":"2025-02-15T18:43:16","guid":{"rendered":"https:\/\/covenant.paris\/?p=307"},"modified":"2025-02-23T21:50:37","modified_gmt":"2025-02-23T21:50:37","slug":"communication-strategique","status":"publish","type":"post","link":"https:\/\/covenant.paris\/?p=307","title":{"rendered":"Communication strat\u00e9gique"},"content":{"rendered":"\n<p>Une id\u00e9e n\u2019atteint pas sa cible par la seule force de son message, cette vision all\u00e9gorique n\u2019existe pas dans notre monde d\u00e9centralis\u00e9 et bouillonnant. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Le r\u00e9cepteur d\u2019un message regarde autant le contenu du message que la nature de son \u00e9metteur. Les id\u00e9es sont en f\u00e9roce concurrence entre elles. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>D\u2019o\u00f9 la notion d\u2019offensive culturelle que les marques sont invit\u00e9es \u00e0 lancer pour augmenter leur soft power. Chaque id\u00e9e doit \u00eatre pouss\u00e9e, il faut lui donner des ailes et un r\u00e9acteur pour mener son voyage de l\u2019annonceur jusqu\u2019\u00e0 ses communaut\u00e9s-cibles.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une id\u00e9e n\u2019atteint pas sa cible par la seule force de son message, cette vision all\u00e9gorique n\u2019existe pas dans notre monde d\u00e9centralis\u00e9 et bouillonnant. Le r\u00e9cepteur d\u2019un message regarde autant le contenu du message que la nature de son \u00e9metteur. Les id\u00e9es sont en f\u00e9roce concurrence entre elles. D\u2019o\u00f9 la notion d\u2019offensive culturelle que les [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[20],"class_list":["post-307","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-manifesto"],"_links":{"self":[{"href":"https:\/\/covenant.paris\/index.php?rest_route=\/wp\/v2\/posts\/307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/covenant.paris\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/covenant.paris\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/covenant.paris\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/covenant.paris\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=307"}],"version-history":[{"count":1,"href":"https:\/\/covenant.paris\/index.php?rest_route=\/wp\/v2\/posts\/307\/revisions"}],"predecessor-version":[{"id":308,"href":"https:\/\/covenant.paris\/index.php?rest_route=\/wp\/v2\/posts\/307\/revisions\/308"}],"wp:attachment":[{"href":"https:\/\/covenant.paris\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/covenant.paris\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/covenant.paris\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}